Clear disclosures are critical to brand and youth safety

During Covid-19 lockdowns, the internet provided a lifeline for families around the world. Online communities, video chats, social media platforms, and games became the only outlets for socialization, creativity, and entertainment.

Incorporating new formats, platforms, and trends into your youth engagement strategy makes for a more memorable marketing experience. But this also heightens the opportunity for confusion, as the lines become blurred between what is and is not sponsored content.