When I tell marketers that teens are driving youth culture, they usually push back. For years, marketers have worked on the assumption that influence travels downwards. Kids look up to teens. Teens look up to young adults. So, if you want to reach a 15-year-old, you show them… Read More
Cannes Lions had been on my career wish list for a long time. It is one of the few places where the global advertising industry comes together to celebrate its best creative work and explore where marketing is heading next. I first attended in 2022 through the Cannes Lions Media… Read More
In the sprawling Mojave Tent at the Coachella Valley Music and Arts Festival in 2024, thousands of festivalgoers waved glowing turquoise light sticks in the California desert air. They were there to see Hatsune Miku, a pop star who does not actually exist. Two years later, at the 2026… Read More
There is something about New York’s energy that has always scratched my brain in just the right way. Whether it is the sound of sirens echoing down the avenues, the rush of people on the subway all trying to get where they need to go, or the calming ambiance of… Read More
Our Head of Gaming, Jessica Whatson, was featured in Toy World Magazine’s August issue, making the case for why Roblox advertising should be a core part of any toy brand’s media plan this holiday season. Read Jessica’s full article in the digital edition, or head to Toy… Read More
Your latest kids’ and teens’ CTV campaign delivered strong impressions, completion rates looked healthy, and on paper, it probably ticked all the right boxes. However, those numbers only tell part of the story. The key question is: which shows did your ads actually run against, and how do they… Read More
While summer holidays are in full swing and the excitement of the World Cup is still fresh, the festive season might feel a long way off. However, while families are planning BBQs, beach days, and getaways, many are already starting to think about holiday wishlists. Read More
We’ve all seen how much the creator economy has grown, but a vital piece of the puzzle often gets left behind. We developed Creator Aware to help build a healthier ecosystem – one where creators are supported not just as marketing partners, but as real people. What Exactly Is Creator… Read More
The partnership with Self Space will provide mental health support to creators working with SuperAwesome as part of a comprehensive framework for responsible youth content creation NEW YORK & LONDON – July 9, 2026 – SuperAwesome, the leader in technology for safely engaging Gen Alpha and Gen Z, has… Read More
Discussions around social media bans have moved from legal policy circles into everyday conversation, driven by new laws and proposals in countries like Australia, the UK and Spain, among others. The attention is understandable: and around the world, there is growing concern that digital platforms need to do more to… Read More
