The Challenge

Epoch, a global toy company based in Japan, searches for innovative ways to raise awareness and generate excitement amongst kids in France with their lines of Sylvanian Families and Aquabeads holiday playsets. In addition to driving product awareness, Epoch’s goal is to generate engagement with interactive digital experiences featuring relevant kid and family-friendly creators.

Epoch sought out a trusted, strategic partner who can help them authentically engage young audiences, without sacrificing scale, efficiency, kids’ privacy, and brand safety.