Audience-based targeting sets a new standard for youth contextual marketing

Solving for a fragmented ecosystem

Awesome Intelligence unifies youth trend & fandom data, actionable audiences, and measurement to power more effective youth engagement everywhere they are.

Awesome Intelligence moves brands away from broad, wasteful targeting based on “age and gender” and instead allows them to target based on values, passions, fandoms, motivations, and the trends that matter to them.

Data across qualitative & quantitative research

Tens of thousands of cross-vertical youth campaigns

Insight into emerging creator-led ecosystems

Regulatory expertise

Unlocking new new media

Under-18s spend the majority of their time in unstructured, UGC-driven, immersive environments, where it’s much more difficult to engage them with traditional approaches.

Awesome Intelligence gives brands unprecedented clarity into the next generation’s central destinations for socialization, commerce, and entertainment.

Cross-platform effectiveness

SuperAwesome’s unmatched understanding of Gen Alpha and Gen Z turns every platform into a high-performance channel, eliminating waste and maximizing reach. We connect brands with the right audiences, wherever they are.

Awesome Intelligence amplifies campaign performance across every platform by leveraging a unified view of Gen Alpha and Gen Z interests and motivations, built from data from the platforms where young audiences spend their time.

Case Study: Audience-based targeting sets a new standard for youth contextual marketing

How Nickelodeon partnered with SuperAwesome to deliver the first youth audience-driven campaign, using Awesome Intelligence to drive relevance at scale, setting a new standard for contextual marketing. Check out the case study below.

Case Study