80% of consumers believe a brand’s digital presence is equally as important to its in-store presence.
Young audiences are ready to welcome brands into the metaverse.
Did you know?
After seeing a gaming-related retail ad, 72% of teens wanted to shop at that retailer.
Gen Z consumers spend twice as much time socially interacting in the metaverse than in real life.
1 in 3 kids and teens in the US and the UK say seeing a brand doing something really cool in a game would make them ask their parents to buy something from the brand.
