The Next Generation of Engagement For The Next Generation
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Video & Ads
Youth-specialized, audience-centric media across YouTube, Shorts, Kids, Connected TV, In-game, and In-app.
Creator Economy
Insight-driven, culturally powerful programs to engage Gen Alpha and Gen Z with influencers and immersive gaming experiences.
Awesome Intelligence
Discover the trends, audiences, and content that matters – then engage and measure with confidence.
Trusted by 300+ leading brands and content owners
See the results we’ve delivered for our customers…
Rubik’s
Discover how cracking the creator code turned a classic puzzle into the internet’s newest obsession – and what that means for your next creator campaign.
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Prodigy
See how game-based learning leader Prodigy Education partnered with SuperAwesome to cut through the noise of a fragmented creator ecosystem to connect with Gen Alpha where they play.
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Nickelodeon
Learn how the top entertainment brand for kids, Nickelodeon, increased show viewership and engagement with AwesomeAds.
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From Discovery to Devotion: The Evolution of Gen Alpha & Z Fandoms
Our latest research reveals the dynamics behind how fandoms form, evolve, and stick, giving brands the insights to engage meaningfully where it counts.
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Alpha Impact: How Kids Are Shaping Media, Tech & Commerce
In this study, we take a deep dive into the big trends in technology, regulation, social media, and attention that are shaping – and being shaped by – Gen A.
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Holidays Unwrapped: Family, Fandoms and the 25′ Wishlist
In our 2025 festive deep-dive we take a look at the wishlist winners, the growing influence of fandoms, this year’s ‘must-have’ categories – and we compare what parents think kids and teens want vs what they actually want.
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