Generation Media’s Dean Weller on navigating today’s kids media sector
What are the most important things to consider in developing an effective and responsible youth engagement strategy? Generation Media’s Dean Weller shares his take.
The evolution of kids digital media with Sandbox Kids CEO Nancy MacIntyre
Find out how kids digital content has changed with technology and how developers can create safe digital media for kids without sacrificing quality.
[Report] How kids and Young Teens have raised the stakes for brand loyalty
A guide to entering the loyalty lifecycle and staying there
Why both paid and earned influencers are essential to your youth digital strategy
Learn about paid and earned influencers, ways to leverage both, and how to safely navigate the extensive talent pool of kids and family influencers.
3 insights from gohenry CEO Alex Zivoder on youth digital purchasing and saving behaviors
Learn three primary insights from gohenry’s Alex Zivoder and our tips to apply these learnings to your youth digital engagement strategy.
Developing a gaming strategy for young audiences: 3 learnings from our partnership with DreamWorks Animation
Learn why a gaming strategy is essential for entertainment studios, how we brought Spirit Untamed into the gaming ecosystem, and key learnings for entertainment brands to create immersive in-game experiences.
[Case study] How the BBC used SuperAwesome to effectively reach kids for their BBC iPlayer streaming service.
The BBC, a leading entertainment provider, was looking for a multi-platform partner that shared its safety and compliance ethics when it came to engaging under-16 audiences online.
[Webinar] Game On: engaging with under-16s in the gaming ecosystem
How are youth approaching gaming and how can your brand engage with them safely and effectively? Get an overview of the under-16 gaming ecosystem, insights into what’s trending now and get practical advice on how you can use gaming as a kid-safe marketing tool.
[E-book] How brands should prepare for post-Covid engagement with youth audiences
3 predictions for the new normal and actions to remain competitive
