How LEGO is tackling the challenges faced by toy companies in 2021
LEGO Group’s Regional President of Western Europe, Victor Saeijs recently sat down with us on #KidTech to explore how LEGO built and sustained such an iconic toy brand – and how the brand keeps today’s young audiences excited about LEGO products in an increasingly digital world.
[Case study] How Innersloth uses SuperAwesome’s Kids Web Services (KWS) to safely enable the best Among Us experience for its young players and their parents
Few online games have seen such a sudden and massive explosion in popularity as Among Us, developed by Innersloth. Innersloth used SuperAwesome’s Kids Web Services (KWS) to provide global parent verification and consent management flows in Among Us.
Making the internet (and metaverse) safer for kids with free parent verification for all developers
We believe that effective parent verification is essential for a safer internet. That’s why we’re making our KWS solution free for all developers.
5 reasons why youth are key to long-term brand loyalty
Young people have become the most critical entry-point for brands seeking to establish long-term brand loyalty. Learn why.
[Report] Why winning the young audience battle will position your brand to win the streaming wars
Download our free report to learn how a thoughtful youth engagement strategy will help your streaming brand grow in 2021 and beyond.
UK – Find the report here
US – Find the report here
Young Teens: the critical audience your Gen Z strategy is failing to reach
Many marketers that aspire to reach Gen Z lack a strong understanding of this demographic. Learn why you must speak directly to the different cohorts within Gen Z — and specifically the most important segment, Young Teens (ages 13 to 16) — or risk falling flat.
How the gaming behaviors of young audiences are shaping the entire digital landscape
Learn how online experiences for young people have evolved over time and how your brand should be thinking about reaching these audiences in today’s digital landscape.
How KWS is solving parent verification for developers with young audiences
Young people are a powerful force for app and game engagement, but they are underserved in the digital space. Learn why KWS was created and how it is improving the kids digital ecosystem by supporting under-16 audiences, parents, and developers.
Why brands should use PopJam to enhance their kids social content strategy
Learn more about the importance of non-toxic and inclusive social communities and how brands can safely engage kids on PopJam.
