Metaverse for Good: Principles and Best Practices for Brands
SuperAwesome’s work on metaverse activations for multiple brand categories enabled us to develop a set of best practices for brands and developers.
Super Bowl LVI: Bringing Your Brand to the US’ Biggest Family Sporting Event
Our study surveyed US kids and teens on how they plan to enjoy Super Bowl LVI. Read on for our insights about how young audiences feel about the big game.
Retail & Gen Z Teens: What Brands Need To Know in 2023
How are Gen Z teens are influencing retail brands, and what is next for Gen Z and retail brands in 2023? Here’s what you need to know.
Why It’s Safe to Share Your Information with SuperAwesome for Parent Verification
The parental verification process is new for a lot of parents and guardians, so we’ve compiled these frequently asked questions about how it works.
[Infographic] Expand your World Cup reach to influential kids and teens
1 in 4 kids and teens expect all of their friends to watch the World Cup. You can extend the value of your campaigns during the tournament by engaging kids and teens with a multi-platform digital strategy. Download the UK version here and the US version here
Why Reaching Older Teens Is So Important for Brands
Older Teens need an authentic, thoughtful strategy that respects their individuality and growth. Learn how to reach this influential audience here.
[Infographic] Gen Z: the family Chief Technology Officer
When it comes to technology and gaming, Gen Z’s opinion matters. In fact, 85% of parents actively consider their children’s opinions when purchasing tech, electronics, and games. Parents view their children as experts when it comes to choosing which brand to buy and what features are most important. To drive tech purchases, brands should consider the influence kids and teens have over the family unit.
