Where will kids be shopping for clothes in 2019?
Gone are the days where parents made all the decisions about what their families wore. With kids spending more and more time online, interacting both with brands and with their peers, what they wear and where it’s from is an important part of how they present themselves.
The #kidtech movement: a zero-data architecture for children’s apps and sites
The #kidtech movement is about eliminating (not just reducing) the risk of kids personal data collection as much as possible. Here’s why we believe that a zero-data internet is the only solution to the growing problem of kids digital privacy online.
SuperAwesome named as one of the UK’s fastest-growing companies
A new report compiled by independent research agency Beauhurst and SyndicateRoom has revealed the 100 fastest-growing private companies in the UK. We were delighted to learn that SuperAwesome features in this year’s league table at #64.
Why COPPA flags don’t work (and just cost Oath/AOL $5M)
The announcement that Oath has just been hit with the largest fine in the history of COPPA underlines the volume and quality of child-directed inventory being bought and sold within the mainstream (adult) programmatic exchanges.
What every game developer needs to know about getting parental permissions right
If you’re building a game or app for kids (under-13 in the US or under-16 in Europe), you need to consider how you’re going to manage age gates and parental permissions. Both are essential to ensure compliance with data privacy laws (COPPA and GDPR-K), but both are complex user flows and mismanaging them can create barriers to engagement for your easily-distracted young audiences.
5 things game developers need to know about COPPA and GDPR-K
With 170,000 kids going online for the first time every day, developers have to consider them a likely audience for their games, even if they are not deliberately child-directed. Data privacy laws for children such as COPPA (US) and GDPR-K (EU) are now well known, but the lack of clear guidance on how to apply them can make publishing such games difficult and scary for developers.
The biggest kids trends for 2019
At SuperAwesome, when it comes to kids trends, we like to go straight to the experts for their opinions (and drawings). Last year, we asked PopJam’s community to predict 2018’s biggest kids trends, and they accurately called out that slime, unicorns, fidget toys, squishies and iPhones would be the biggest hits of 2018.
Web Summit 2018: Dylan Collins, Darren Shou and Chris Williams discuss the influence of kids online
At Web Summit 2018 in Lisbon, pocket.watch’s Chris Williams, SuperAwesome‘s Dylan Collins, Symantec’s Darren Shou, and Contently’s Joe Lazauskas met to discuss the influence of kids online, and the task of marketing safely to this audience.
The biggest kids trends of 2018, as chosen by kids
Want to know which trends will be driving kids crazy in 2018? Then you need to ask the experts – the kids themselves!
PopJam — our kid-safe, content-sharing platform for under-13s — isn’t just a moderated and creative walled garden, it’s also a window into the minds of kids. As a COPPA and GDPR compliant product we don’t collect any data on our users, but we never stop learning from them or asking for their thoughts.
