Podcast: #Kidtech S2 Episode 2: WPP CEO Mark Read
In Episode Two of #Kidtech Season Two, we were joined by Mark Read, CEO of WPP, the world’s largest advertising and communications company.
How the PopJam community is reacting to Covid-19
PopJam is a safe space for kids to express themselves, but Covid-19 content requires careful curation. PopJam is our moderated content-sharing platform for kids.
3 brands compassionately engaging with families & kids during Coronavirus
Covid-19 lockdown has changed life for families and industries across the board, but one of the most marked changes is in the amount of time now spent in digital environments.
Podcast: #Kidtech S2 Episode 1: FTC Commissioner, Rebecca Slaughter
FTC Commissioner Rebecca Slaughter sat with SuperAwesome CEO Dylan Collins to discuss that YouTube fine, emerging digital privacy policies in the kids space, the FTC’s role, and the future of COPPA.
Announcing SuperAwesome’s new KidAware Certificate Program
Today we are pleased to announce the launch of our new KidAware Certificate Program, which allows anyone involved in kids’ digital content or marketing to demonstrate their knowledge of the regulations.
Minecraft is reintroducing crafting to kids
The gender gap is closing in the toy industry and it is being reflected in kids’ favorite hobbies. Does your marketing strategy reflect this?
SuperAwesome’s YouTube and Kids breakfast in NYC during Toy Fair
SuperAwesome hosted an exclusive industry breakfast briefing in NYC. Here are the key learnings.
Over 10% of US kids are now watching Disney+
Disney+ has already entered the list of favorites for younger kids and teens. Over 10% 1 of all kids are already using Disney+.
Webinar: PopJammers share the biggest trends of 2019, and share their predictions for 2020
Watch this webinar to take a look at 2019’s biggest trends, the impact they’ll have on 2020 and what’s coming next.
This is essential material for anyone operating in the kids sector from a marketing, planning or strategy perspective.
