The “Fortnite Factor”: We saw a 55% increase in brand love from Fortnite players (and 38% from non-Fortnite players). Integrating your brand into Fortnite has a strong halo effect—the platform’s strengths and relevance transfer to your brand.

The Power of Immersive Experiences: 66% of Fortnite gamers (and 45% of non-Fortnite gamers) show an affinity for branded content. Memorable in-game activations boost brand uplift—strategically amplify them for more widespread engagement.

Successful Campaign Secrets: More than 50% of gamers say Fortnite is better than any other platform for advertising. To bring gaming campaigns to life effectively and safely, you need to understand the brand experience cycle.