Passions & Fandoms – Whatโs the Difference?
Passions
Passions are hobbies or interests – think gaming, sports, or music.
They shape brand perceptions and can contribute to a childโs sense of self by connecting their interests to physical experiences.
When brands align with these passions they tap into identity, creating a deeper, more meaningful connection with their audience.
Fandoms
Fandoms can elevate this further by adding a social dimension.
They allow kids to be part of a collective, creating a sense of community and belonging.
This shared experience strengthens their connection to their fandoms and the brands that interact with them authentically too.
Impact
74% of youth audiences say they feel more connected to brands that share their passions, while 73% feel more positive about brands that collaborate with something or someone theyโre a fan of.
Far from trying to exclude brands from their fandoms and passions, the research shows that 67% of young people think brands could do more to connect with them!
Sign Up Now
Discover more about the passions and fandoms that fuel kids and teens and begin your journey towards building deeper connections with youth audiences.
