At SuperAwesome, we spend a lot of time thinking about the requirements for an internet that is now used by vast numbers of children (versus it’s original design, which was solely for adults).
GDPR-K is rapidly being followed by new children’s laws in many countries that are based on the same principles -- data minimisation and privacy by design.
The #kidtech movement is about eliminating (not just reducing) the risk of kids personal data collection as much as possible. Here’s why we believe that a zero-data internet is the only solution to the growing problem of kids digital privacy online. Read More
The announcement that Oath has just been hit with the largest fine in the history of COPPA underlines the volume and quality of child-directed inventory being bought and sold within the mainstream (adult) programmatic exchanges. Read More
If you’re building a game or app for kids (under-13 in the US or under-16 in Europe), you need to consider how you’re going to manage age gates and parental permissions. Both are essential to ensure compliance with data privacy laws (COPPA and GDPR-K), but both are complex user flows and mismanaging them can create barriers to engagement for your easily-distracted young audiences.
Here’s what you need to remember: Read More
With 170,000 kids going online for the first time every day, developers have to consider them a likely audience for their games, even if they are not deliberately child-directed. Data privacy laws for children such as COPPA (US) and GDPR-K (EU) are now well known, but the lack of clear guidance on how to apply them can make publishing such games difficult and scary for developers.
Here are five things to keep in mind if you’re developing apps or sites for a children’s audience OR which might be accessed by children: Read More
At Web Summit 2018 in Lisbon, pocket.watch's Chris Williams, SuperAwesome's Dylan Collins, Symantec's Darren Shou, and Contently's Joe Lazauskas met to discuss the influence of kids online, and the task of marketing safely to this audience. Read More
This generation of kids are growing up in a digital environment defined by privacy laws preventing usage of their personal data. This is an entirely new chapter for the internet. Read More
The pioneering law protecting children’s activity online, COPPA, is 20 years old this week. Read More
As linear TV viewing continues to decline, OTT (over-the-top, the catch-all term for content providers that distribute streaming media directly to viewers over the internet) has become an increasingly popular option for brands seeking to reach kids around the same content and viewing habits. The trend towards… Read More
Real-time data on kids digital behaviour is key for every company operating in the kids sector, but it can be hard to come by. Children’s trends and behaviours shift quickly, and compliantly collecting information on these behaviours can be difficult. Read More
The popularity of gaming videos is the meeting of two major trends: online gaming, and online content creation. However, the vast quantities of content available on platforms such as YouTube and Twitch makes comprehensive moderation impossible, making it highly likely that young audiences are exposed to inappropriate content.
Tankee aims to solve this problem by creating the first safe destination for 6-12 kids to enjoy gaming videos. Read More
