Why both paid and earned influencers are essential to your youth digital strategy
Learn about paid and earned influencers, ways to leverage both, and how to safely navigate the extensive talent pool of kids and family influencers. Read More
3 insights from gohenry CEO Alex Zivoder on youth digital purchasing and saving behaviors
Improve your digital engagement strategy with these three insights on youth digital purchasing behaviors from gohenry's Alex Zivoder. Read More
4 insights from former Nickelodeon President Cyma Zarghami on how kids form personal connections with content
Learn four insights on the kids’ content landscape and why it is important to build authentic and emotional connections with young viewers. Read More
3 ways beauty brands can reach Young Teens with safe video content
Beauty brands must create safe video content to reach Young Teen audiences on the digital platforms where they are most likely to engage. Read More
Lack of engagement with kids could trigger a wave of churn for video subscription services later this year
Kids are a critical audience for entertainment brands. SuperAwesome's CEO, Dylan Collins, shares why streaming service platforms need to earn their respect and trust to remain in the family living room. Read More
A creative strategy for Young Teens: 5 ways to engage the most powerful household influencer in the mobile space
This short guide will help your brand develop a mobile creative strategy to reach and engage the influential Young Teen audience. Read More
How to leverage the power of TikTok to reach your Young Teens audience with safe content
Learn how your brand can leverage the power of TikTok to engage with Young Teen audiences through safe and effective content. Read More
5 tips to engage digitally with screen fatigued youth
Since March 2020, screen time for kids and Young Teens has more than doubled due to the Covid-19 pandemic. Learn more about how to navigate the new normal online, including our top 5 tips to engage digitally with screen fatigued youth audiences. Read More
Toy company leaders share how they are navigating their 2021 kids digital strategy
Kids’ and families’ digital behaviors have changed in the aftermath of an unprecedented year. In today’s screen-dominated world, 57% of 7-9 year olds prefer gaming to watching any kind of TV. And digital channels are more than just popular entertainment sources — they have also become trusted discovery platforms… Read More
What do the most popular youth trends have in common? 3 critical learnings
The ultimate digital renegades, kids (age 12 and younger) and Young Teens (ages 13-15) are playing by their own rules. These audiences are finding multifaceted ways to interact with trends — and these online behaviors are shaping the entire digital media landscape. Read More
