As the number of branded experiences in digital spaces continues to grow, so does the challenge of authentically connecting with young people in those spaces. This is particularly true for beauty and personal care brands as the next generation transforms the beauty industry with their influence and values. Teens and… Read More
The Super Bowl is an event for the whole family, and the excitement surrounding the game isn’t limited solely to football fans. In fact, one third of kids and teens aged 6-19 expect all of their friends to watch the upcoming Super Bowl. Young audiences are invested in this monocultural… Read More
The retail world moves fast, and staying plugged into audiences and industry trends is vital for any successful brand. This is especially true during times of rapidly changing technology and economic uncertainty, when it seems that every shift presents a new challenge to effective marketing. Retail brands looking to reach… Read More
Looking for an engaged, tech-savvy audience with both spending power and influence? Meet the Older Teens group, made up of millions of 16-19 year olds who may be the most important people that you’re not yet reaching. Older Teens are a distinct audience in a transitional life stage. They’re in… Read More
