Big Tech is yet again facing heightened scrutiny for the way it is handling children’s data. TikTok faces a legal battle with the DOJ after allegedly repeatedly violating the Children’s Online Privacy Protection Act (COPPA) and a 2019 Federal Trade Commission (FTC) consent decree. According to the lawsuit, TikTok… Read More
Afton Thatcher is SuperAwesome’s new Head of Industry for Toys in the US. Historically, brands invested heavily into linear TV ads to reach pre-schoolers – with great success. However, in this new, digital-first era, they’ve had to become more innovative as they bid to keep their brand relevant and… Read More
Gaming platforms like Fortnite are THE key to engaging kids and teens. In partnership with WPP, our new report Leveraging Gaming for Brand Affinity explores the gaming ecosystem, offering a wealth of insights on how to build genuine connections with young audiences. Key insights inside: The… Read More
Kids are the driving force behind today’s toy sales, and brands can’t afford to ignore how they’re reshaping the market. Our latest infographic The Path to Toy Sales Success: Winning Strategies for Toy Brands in a Tough Economy is full of new data exploring kids’ influence on family toy purchases… Read More
La saison des fêtes approche à grands pas, et il est crucial pour les marques de s’adresser directement aux enfants et aux adolescents. Ces générations influencent en effet les achats de leurs parents, et définissent les tendances shopping de cette année. Découvrez cinq informations essentielles afin que votre marque reste en tête des listes de souhaits. (Toutes les données sont spécifiques à la France.) Read More
With the festive season fast approaching, understanding the changing dynamics of the holiday shopping landscape is crucial for brands. SuperAwesome has done the research to help you make it to the top of kids and teens’ holiday wish lists this year. With Gen Alpha and Gen Z playing a… Read More
Younger Gen Z (ages 16-18) is the future of personal care; they’re setting trends and are at a critical life stage where they’re buying their first personal care products with their own money. Brands that don’t actively engage with this group may overlook the chance to foster meaningful connections and… Read More
The holiday season is a crucial time of year for brands, and it’s just around the corner. Our SuperAwesome Creators team understands how important this season is, and has gathered insights from top family-friendly influencers that will help shape your influencer marketing strategy for young audiences. We are thrilled to… Read More
When it comes to household streaming choices, young audiences’ voices are key in influencing what platforms families subscribe to, as well as what content they watch. While cost is a factor in motivating subscription purchases, kids’ and family content needs are the #1 reason a parent will subscribe to a… Read More
Gen Z is unlike any generation before or after, with unique values and motivations that are being actively shaped by both the digital world they grew up in and their real-world experiences. This is a generation facing a unique set of challenges—whether it’s living through a pandemic, spearheading social movements,… Read More
