The U.S. regulatory landscape around youth privacy and advertising is shifting rapidly. With federal agencies in transition, states escalating enforcement, and previously proposed legislation being reintroduced, brands need to stay proactive and informed. Here’s what recent developments mean for your youth marketing strategies – and how SuperAwesome helps you stay… Read More
To celebrate Safer Internet Day 2025 members of the SuperAwesome team have created a series of blogs to spotlight some of the ways we’re building a safer internet for the next generation. We’ll be covering personal perspectives as well as actionable insights and learnings from trusted data privacy and online… Read More
Yesterday, the Federal Trade Commission (FTC) announced major changes to the Children’s Online Privacy Protection Act (COPPA) Rule – the first major changes since 2013. These amendments come after a five-year review process, during which the FTC received more than 175,000 public comments. The updates were finalized just… Read More
The kids data privacy legislative landscape is ever-changing, and it can be hard for brands to keep up with best practices. Below is a synopsis of the most salient updates, provided by SuperAwesome’s specialist policy team. If you’d like to chat with our team about how these changes could impact… Read More
At SuperAwesome, our goal is to make the internet safer for the next generation. Through our KidAware and TeenAware training programs, we help the industry stay informed and up-to-date with current privacy laws, while also achieving the top standards in digital youth… Read More
FLoCs, or Federated Learning of Cohorts, are intended to replace some uses of third-party cookies. But how exactly do they work and what do they mean for the kids digital landscape? Read More
At SuperAwesome, we’re making the internet safer for kids. That mission extends beyond powering the kids digital media ecosystem with our kidtech solutions. As champions for children’s privacy and digital safety, we also work to help agencies, brands, and developers protect children and Young Teens online through educational resources and insights. Read More
It is increasingly important for publishers to be aware of the legal implications of failing to comply with the Children’s Online Privacy Protection Act (COPPA). In recent years, the Federal Trade Commission (FTC) has become more assertive in addressing violations of children’s online privacy, especially for… Read More
Keeping up with the latest kids’ privacy requirements on social video platforms can be frustrating and confusing for content creators. Further complicating an already complex landscape, Google and YouTube’s record settlement with the Federal Trade Commission (FTC) resulted in changes to its platform and required many creators to rethink their approach to content. In Part One of this series, we broke down three core learnings from the 2019 settlement. In Part Two, we took a deeper look into what has changed on YouTube since last year. Read more to learn more about how these changes affect content creators, as well as best practices you can follow to ensure your videos and channel are kid-safe. Read More
At SuperAwesome, we’re making the internet safer for kids. That mission extends beyond powering the kids digital media ecosystem with our kidtech solutions. As champions for kids’ digital safety, we also work to help agencies, brands, and developers protect children online through insights and educational resources. Privacy laws around the… Read More
