Kids’ privacy in practice: In conversation with WPP’s Gareth Burkhill-Howarth

At SuperAwesome, we’re making the internet safer for kids. That mission extends beyond powering the kids digital media ecosystem with our kidtech solutions. As champions for children’s privacy and digital safety, we also work to help agencies, brands, and developers protect children and Young Teens online through educational resources and insights. Read More

Navigating COPPA for publishers: frequently asked questions

It is increasingly important for publishers to be aware of the legal implications of failing to comply with the Children’s Online Privacy Protection Act (COPPA). In recent years, the Federal Trade Commission (FTC) has become more assertive in addressing violations of children’s online privacy, especially for… Read More

Ensure kid and brand safety on social video: a guide for content creators

Keeping up with the latest kids’ privacy requirements on social video platforms can be frustrating and confusing for content creators. Further complicating an already complex landscape, Google and YouTube’s record settlement with the Federal Trade Commission (FTC) resulted in changes to its platform and required many creators to rethink their approach to content.  In Part One of this series, we broke down three core learnings from the 2019 settlement. In Part Two, we took a deeper look into what has changed on YouTube since last year.  Read more to learn more about how these changes affect content creators, as well as best practices you can follow to ensure your videos and channel are kid-safe.  Read More

Kids’ privacy in practice: In conversation with got milk?’s Miranda Abney

At SuperAwesome, we’re making the internet safer for kids. That mission extends beyond powering the kids digital media ecosystem with our kidtech solutions. As champions for kids’ digital safety, we also work to help agencies, brands, and developers protect children online through insights and educational resources. Privacy laws around the… Read More

One year on: key learnings from the FTC’s 2019 YouTube settlement

A year has passed since Google and YouTube reached a record settlement with the Federal Trade Commission (FTC) for violating COPPA, the Children’s Online Privacy Protection Act. The $170 million fine, following a prolonged investigation, was a critical step for kids’ online safety and moved the goalposts for enforcement… Read More