In January’s edition of Toy World Magazine Sam Clough, our Global Head of Strategic Research and Insights, was invited to contribute an opinion piece on her latest research into passions, fandoms and their impact on youth audiences – which is shared below. You can check out the full edition… Read More
In October’s edition of Toy World Magazine Ben Zagorski, SuperAwesome’s CRO & GM of Ad Products was invited to contribute a Special Feature on youth marketing strategies and share his outlook for 2025 which is shared below. You can check out the full edition of Toy World Magazine… Read More
La saison des fêtes approche à grands pas, et il est crucial pour les marques de s’adresser directement aux enfants et aux adolescents. Ces générations influencent en effet les achats de leurs parents, et définissent les tendances shopping de cette année. Découvrez cinq informations essentielles afin que votre marque reste en tête des listes de souhaits. (Toutes les données sont spécifiques à la France.) Read More
For Gen Z and Gen Alpha, gaming is a lot more than just playing games. Over 80% of kids and teens play video games, and even more consume gaming content, follow gaming influencers, and socialize with friends through gaming. Gaming’s importance in reaching youth audiences can’t be ignored. The best… Read More
YouTube is one of the top places to reach teens at scale. In fact, it’s ingrained in their day-to-day lives, with 77% of teens watching videos on YouTube every day.1 Watching online videos is the favorite media activity with teens, regardless of gender, income level, and racial or ethnic group. Read More
MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, recently announced an industry-first partnership to enable child-safety and privacy in programmatic advertising. Powered by our KidSafe Filter (part of our AwesomeAds solution), all ad impressions served to under-16 users via MediaMath are now guaranteed to… Read More
Campaign has awarded AwesomeAds the prestigious Breakthrough Technology Award for kid-safe programmatic advertising. Read More
