Kids tell us their favorite 2020 kids trends
We asked kids to look back at 2020 and share what they thought the biggest kids trends of the year have been. Here’s what they told us. Read More
From compliance to the metaverse: the top episodes of #Kidtech during 2020
SuperAwesome’s #Kidtech podcast goes behind the scenes with the people and companies shaping the kids digital landscape. Hosted by Dylan Collins, SuperAwesome CEO, the podcast features a variety of industry experts—from regulators to company founders to creators and beyond. Read More
The UK finalizes its ambitious plan for Online Harms legislation
This week the UK government published its long-awaited final position on Online Harms, previewing new legislation in 2021 that will go further to protect consumers—and particularly children—from harmful content than any country. Read More
Experts share how to create safe and effective content for kids and Young Teens
Brands that aspire to connect with youth audiences have much to consider — from keeping up with the latest trends and emerging platforms to staying on top of changing legal requirements. This presents difficulties when it comes to creating content for kids and Young Teens that is both safe and effective. Read More
What kids’ gaming patterns mean for your 2021 content strategy
SuperAwesome’s recent report, How the kids gaming ecosystem has changed, provides observations and insights about how young audiences’ gaming patterns are changing the entire digital media landscape. Read More
How we’re keeping kids safe online during Anti-Bullying Week and beyond
With kids screen time on the rise, safe digital playgrounds have never been more critical – and it’s important that kids know they can play a part in making the internet a safer place for everyone. Read More
Isaac Larian, founder of toymaker MGA Entertainment: “We owe it to children to protect them”
In the latest episode of our #Kidtech podcast, Dylan Collins, CEO of SuperAwesome, sat down with Isaac Larian, CEO and Founder of MGA Entertainment, for a lively discussion about MGA Entertainment and the wider toy business in 2020, the effects of a changing digital landscape on physical play,… Read More
Designing for kids: a guide to safe playable experiences
Kids engage with the world in a more interactive way than adults. To capture their attention, branded experiences need to incorporate that interactivity. The most effective and memorable way to accomplish this is by creating playable experiences, also known as mini games. The majority of kids that we’ve spoken to… Read More
The distinct and influential new cohort: what we know about Young Teens
Old enough to cultivate their own opinions and spending power, but young enough to draw upon parental budgets, the 13-15 audience has quietly become the most influential household audience in the world. In our recent report, The emergence of the 13-15 market: the world’s most powerful household influencers, we… Read More
Navigating COPPA for publishers: frequently asked questions
It is increasingly important for publishers to be aware of the legal implications of failing to comply with the Children’s Online Privacy Protection Act (COPPA). In recent years, the Federal Trade Commission (FTC) has become more assertive in addressing violations of children’s online privacy, especially for… Read More
