LEGO is one of the most successful kids brands in the world. LEGO Group’s Regional President of Western Europe, Victor Saeijs recently sat down with us on #Kidtech to explore how LEGO built and sustained such an iconic toy brand – and how the brand keeps today’s young audiences… Read More
We believe that effective parent verification is essential for a safer internet. That's why we're making our KWS solution free for all developers. Read More
Young people have become the most critical entry-point for brands seeking to establish long-term brand loyalty. Learn why. Read More
Many marketers that aspire to reach Gen Z lack a strong understanding of this demographic. Learn why you must speak directly to the different cohorts within Gen Z — and specifically the most important segment, Young Teens (ages 13 to 16) — or risk falling flat. Read More
Young people are a powerful force for app and game engagement, but they are underserved in the digital space. Learn why KWS was created and how it is improving the kids digital ecosystem by supporting under-16 audiences, parents, and developers. Read More
What are the most important things to consider in developing an effective and responsible youth engagement strategy? Generation Media's Dean Weller shares his take. Read More
Learn more about how the kids and family content ecosystem has evolved and what this means for brands and developers. Read More
Learn about paid and earned influencers, ways to leverage both, and how to safely navigate the extensive talent pool of kids and family influencers. Read More
Improve your digital engagement strategy with these three insights on youth digital purchasing behaviors from gohenry's Alex Zivoder. Read More
Learn why a gaming strategy is essential for entertainment studios, how we brought Spirit Untamed into the gaming ecosystem, and key learnings for entertainment brands to create immersive in-game experiences. Read More
