At SuperAwesome, our goal is to make the internet safer for the next generation. Through our KidAware and TeenAware training programs, we help the industry stay informed and up-to-date with current privacy laws, while also achieving the top standards in digital youth… Read More
As the number of branded experiences in digital spaces continues to grow, so does the challenge of authentically connecting with young people in those spaces. This is particularly true for beauty and personal care brands as the next generation transforms the beauty industry with their influence and values. Teens and… Read More
Note: A version of this piece was originally published on Kidscreen. For the fourth year in a row, SuperAwesome CEO Dylan Collins shares his top trends to watch coming in the world of digital media, kidtech, and entertainment for the year ahead. Read More
For over seven years, SuperAwesome has led the way in building and operating non-toxic, kid-focused communities through PopJam. Our aim with PopJam was to create a safe social space made specifically for kids, and we’re proud to say we’ve been able to do that. After a period of reflection on… Read More
For Gen Z and Gen Alpha, gaming is a lot more than just playing games. Over 80% of kids and teens play video games, and even more consume gaming content, follow gaming influencers, and socialize with friends through gaming. Gaming’s importance in reaching youth audiences can’t be ignored. The best… Read More
As a brand you’d be hard-pressed not to have metaverse envy, given all the breathless reporting in the media about super-cool custom experiences created by top brands in luxury goods, sportswear, fast food franchises,… Read More
The Super Bowl is an event for the whole family, and the excitement surrounding the game isn’t limited solely to football fans. In fact, one third of kids and teens aged 6-19 expect all of their friends to watch the upcoming Super Bowl. Young audiences are invested in this monocultural… Read More
The retail world moves fast, and staying plugged into audiences and industry trends is vital for any successful brand. This is especially true during times of rapidly changing technology and economic uncertainty, when it seems that every shift presents a new challenge to effective marketing. Retail brands looking to reach… Read More
Looking for an engaged, tech-savvy audience with both spending power and influence? Meet the Older Teens group, made up of millions of 16-19 year olds who may be the most important people that you’re not yet reaching. Older Teens are a distinct audience in a transitional life stage. They’re in… Read More
YouTube is one of the top places to reach teens at scale. In fact, it’s ingrained in their day-to-day lives, with 77% of teens watching videos on YouTube every day.1 Watching online videos is the favorite media activity with teens, regardless of gender, income level, and racial or ethnic group. Read More
