SuperAwesome Press Coverage
Find the latest press mentions for SuperAwesome below.
You can also view our latest press releases here. For press enquiries please contact [email protected]
23/01/2025 – Kidscreen
REPORT: Differentiating passions from fandoms
By Cole Watson
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23/01/2025 – Toy World Magazine
New SuperAwesome research demystifies Gen Alpha and Gen Z for brands
By Caroline Tonks
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22/01/2025
Fandoms and Passions: New SuperAwesome Research Demystifies Gen Alpha and Gen Z for Brands
By Peter Tolan
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22/01/2025
SuperAwesome study reveals fandoms lead the way to new generation’s attention
By Mobidictum Staff
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09/01/2025
Exclusive: SuperAwesome on why 2025 will be the year of passions and fandoms
By Caroline Tonks
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21/11/2024 – Global Toy News
American Girl’s® Digital Playdate: Redefining Storytelling in the Toy Industry
By Global Toy News Team
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08/11/2024 – Anzu
Unlocking The Power Of Gaming: How Brands Can Reach And Engage Younger Audiences
By Nick Woodford
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07/11/2024 – Beauty Matter
Immersive Brand Building: Decoding Gen Z and Alpha’s Phydigital World
By Carla Seipp
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28/10/2024 – VentureBeat
In-game advertising can help build brand loyalty, says Anzu, SuperAwesome report
By Rachel Kaser
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23/10/2024 – Performance Marketing World
In-game advertising’s ‘halo effect’ wins over young consumers and builds brands
By Joseph Arthur
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22/10/2024 – Kidscreen
REPORT: Young gamers are shaping family spending decisions
By Cole Watson
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22/10/2024 – Toy World Magazine
Anzu and SuperAwesome on gaming’s critical role among youth audiences
By Caroline Tonks
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10/10/2024 – The Media Leader – France 🇫🇷
La régie SuperAwesome lance une plateforme de données et de recommandations
By Virginie Achouch
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09/10/2024 – Alliance Digitale 🇫🇷
SuperAwesome lance “Awesome Intelligence” pour unifier données et connaissances sur les audiences jeunes au profit des marques
By Actualités Membres
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09/10/2024 – CB News 🇫🇷
SuperAwesome lance une plateforme dédiée à la connaissance des audiences des moins de 18 ans
By Thierry Wojciak
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30/09/2024 – Toy World Magazine
SuperAwesome launches Awesome Intelligence to unify youth audience data
By Rachael Simpson-Jones
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30/09/2024 – AdNews
SuperAwesome Adds Kids & Teens Intelligence Platform
By Ad News
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26/09/2024- MR Web
SuperAwesome Adds Kids & Teens Intelligence Platform
By MR Web
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26/09/2024 – Branding In Asia
‘Awesome Intelligence’ Aims to Unify Youth Audiences for Brands
By The Staff
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26/09/2024 – Kidscreen
SuperAwesome launches youth audience data platform
By Jeremy Dickson
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26/09/2024 – Marketing Mind
SuperAwesome Rolls Out ‘Awesome Intelligence’ To Connect Brands With Youth Audiences
By MM Desk
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26/09/2024 – Adobo Magazine
SuperAwesome makes data on young audiences more accessible with new Awesome Intelligence platform
By Adobo Magazine
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25/09/2024 – Mobidictum
SuperAwesome Launches “Awesome Intelligence” to Unify Youth Audiences for Brands
By Mobidictum
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25/09/2024 – Ads Of Brands
SuperAwesome Launches “Awesome Intelligence” to Unify Youth Audiences for Brands
By The Staff
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25/09/2024 – Pocket Gamer
SuperAwesome launches under-18-focused audience data and insights platform Awesome Intelligence
By Craig Chapple
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27/06/2024 – AdExchanger
Ally Tees Up A Fortnite Golf Experience To Promote Its Sponsorship Of Women’s Sports
By Anthony Vargas
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20/06/2024 – Chief Marketer
Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship
By Anthony Vargas
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20/06/2024 – The Esports Advocate
USGA x Ally Speedrun Challenge Announced With SuperAwesome
By James Fudge
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25/04/2024 – WPP
How to build your brand in-game
By Giuliana Coli
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02/04/2024 – AdExchanger
SuperAwesome Targets New Opportunities In Kids Advertising Beyond The Metaverse
By Anthony Vargas
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22/03/2023 – Adweek
How Video Game Experiences Help Brands Steer Purchase Decisions
By Stephen Lepitak
16/03/2023 – Kidscreen
Eight key kidtech trends to watch
By Dylan Collins
21/01/2021 – Media Moment
Keeping kids safe online is SuperAwesome
By Megan O’Neill
17/01/2021 – Axios
Kids’ screen time up 50% during pandemic
By Sara Fischer
15/01/2021 – Kidscreen
2021 is the year to be ‘non-toxic’
By Dylan Collins
25/11/2020 – Kidscreen
How gaming, interaction & influencers are merging
By Ryan Tuchow
22/10/2020 – The Toy Book
Adapting your brand to fit kids’ new routines
By Amy Mierzejewski
19/10/2020 – Kidscreen
Young teens are the new demo to reach
By Ryan Tuchow
25/09/2020 – Business Insider
Epic Games buys kid-tech firm SuperAwesome
Read Here25/09/2020 – Axios
Epic Games acquires kid-tech developer SuperAwesome
By Sara Fischer
19/08/2020 – Kidscreen
Are you ready for the holiday season rush?
By Elizabeth Foster
13/07/2020 – Amplitude
How we implemented kid-safe analytics with Amplitude
By Mike Hutchinson
25/05/2020 – Chitag
Dylan Collins – How Generation C will reshape the toy industry
Read Here24/06/2020 – Retail Drive
Back to school? Maybe
By Daphne Howland
17/06/2020 – Two Hat
Inspiring a New Generation of Social Platform Users With PopJam
Read Here09/06/2020 – AdWeek
What Marketers Should Know About How Covid-19 Is Changing Gen C as Consumers
By Rachel Winicov and Ethan Wu
29/05/2020 – Kidscreen
Deals of the Week: NBCU, Cosmos-Maya, TFO
By Ryan Tuchow
28/05/2020 – ENGAGE
WPP Group: accordo con SuperAwesome per una pubblicità “kid-safe”
By Cosimo Vestito
18/05/2020 – AdWeek
WPP Forms Pact With ‘Kid Tech’ Platform SuperAwesome
By Andrew Blustein
28/05/2020 – The Irish Times
Irish-founded tech company teams up with WPP to protect children online
By Charlie Taylor
28/05/2020 – MediaPost
WPP, SuperAwesome Form Global Partnership Focused On Engaging Responsibly With Kids Online
By Steve McClellan
28/05/2020 – MarketScreener
WPP : and SuperAwesome announce global partnership to ensure privacy and safety for kids and families within online advertising
Read Here28/05/2020 – Business Insider
WPP and KidTech platform SuperAwesome partner to ensure privacy and safety for kids and families within online advertising
By India Partner
21/04/2020 – Kidscreen
7 Ways COVID-19 Could Change Kids Media Drastically
By Dylan Collins
13/04/2020 – Tech Crunch
Recap: Roblox, SuperAwesome and Fingerprint execs discuss kids’ media WEBINAR
By Eric Peckham
02/04/2020 – Bloomberg
Children Stuck at Home Are Getting More Screen Time Than Ever
By Helene Fouquet and Sarah Frier
01/04/2020 – Digital Privacy News
Setting Up Young Children for Safe Online Learning
By Samantha Cleaver
31/03/2020 – AXIOS
Kids’ daily screen time surges during coronavirus
By Sara Fischer
26/03/2020 – Kidscreen
Producers head over-the-top with branded channels
By Alexandra Whyte
16/03/2020 – Which-50
Cover Story: Australia Is ‘Falling Behind’ On Protecting Children’s Online Privacy
By Joseph Brookes
14/02/2020 – Hollywood Reporter
Once a “Blind Spot,” Kid-Safe Content Becomes Big Tech Obsession
By Natalie Jarvey
12/02/2020 – Prolific North
Kids Insights launching in Brazil
By Simon Austin
01/02/2020 – FORA
Companies have accepted the internet wasn’t built for kids, change is coming
By Laura Roddy
28/01/2020 – Mobile Marketeer
Microsoft invests in mobile ad startup aimed at kids
By Robert Williams
27/01/2020 – Tech Crunch
Kidtech startup SuperAwesome raises $17M, with strategic investment from Microsoft’s M12 venture fund
By Sarah Perez
27/01/2020 – Kidscreen
Microsoft invests in SuperAwesome
By Alexandra Whyte
27/01/2020 – VentureBeat
Microsoft backs SuperAwesome amid growing demand for child safety tech
By Paul Sawers
27/01/2020 – Ad Exchanger
Just Because You’re Compliant With COPPA Doesn’t Mean You’re Cool Under CCPA Or GDPR
By Allison Schiff
27/01/2020 – The Irish Times
Irish-founded ‘kid tech’ company SuperAwesome gets Microsoft backing
By Charlie Taylor
27/01/2020 – DigiDay
Ad tech isn’t dying: children-focused ad platform SuperAwesome raises $17m
By Lara O’Reilly
27/01/2020 – Microsoft News
Microsoft’s venture fund M12 invests in SuperAwesome and opens European office
Read Here24/01/2020 – ToyNews
Opinion: Time the toy industry looked at a Digital Future Beyond YouTube
By Robert Hutchins
18/12/2019 – Radio Public
Dylan Collins: An “existential crisis” for the internet — it wasn’t designed for kids
Recode Decode PODCAST
17/12/2019 – STITCHER
Dylan Collins: An “existential crisis” for the internet — it wasn’t designed for kids
Recode Decode PODCAST
10/18/2019 – FORA
‘Literally the best thing I’ve ever done’ – Dylan Collins is relishing his role plotting kidtech’s future
By Laura Roddy
7/12/2019 – Variety
SuperAwesome Launches Kid-Safe Streaming Platform Rukkaz
By Patrick Frater
5/13/2019 – Strategy+Business
The kidtech is all right
By Daniel Gross
04/12/2019 – VentureBeat
SuperAwesome acquires stake in Latin American digital kids platform Kids Corp
By Dean Takahashi
12/23/2018 – NBC News
A kid-friendly internet? This company is trying to build one
By Alyssa Newcomb
