It’s important to engage kids directly—they are the deciding factor in family purchases. Their influence has grown 10% year over year, with 87% of parents buying toys based on their children’s expressed wishes.

Learn how important toys are to the family. Toys are among the top five most frequently purchased household items, alongside necessities like groceries and clothes, and even higher on the list than personal care products.

Maximise your impact with proven channels and ad strategies. Learn how to showcase your toy across the platforms where kids are most engaged and see how SuperAwesome’s strategies have doubled toy sales.